BigCommerce vs Shopify Plus: How Do These Platforms Differ in Terms of User Experience, Customization & Usability 2019-05-01T05:57:38+00:00

BigCommerce vs Shopify Plus: How Do These Platforms Differ in Terms of User Experience, Customization & Usability

Choosing the right ecommerce platform for your online store is challenging. Two of the best ecommerce platforms BigCommerce and Shopify might confuse you as there isn’t any clear winner.

You need to make your decision based on your needs and goals. Where you see your business in the next five years, your customization, the marketing strategy? It is important to consider the value each platform brings to the table and whether it is suitable for your unique situation.

What is the better choice for your store? – Find out in this  guide of: BigCommerce vs Shopify Plus

Let’s take an in-depth look to determine which option may be better for your business’s overall growth.

User Experience

User experience is one of the most important factors that define how well your ecommerce website will perform in terms of marketing. We all know how strict search engines are about user experience, especially when it comes to SERPs. Both platforms, BigCommerce and Shopify understand great user experience. They offer free and paid website templates that can help you create a responsive and modern store within a few minutes. Shopify offers a library of beautifully designed and free themes. Paid themes cost from $100-$180. There are over 170 themes available. BigCommerce also offers website templates, however, they have a little bit outdated design. Even though they added new themes, they still need to come up to the volume of Shopify templates. There are only 80 themes available.

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Customization & Usability

Like any other ecommerce store owner, most of your time will be spent managing your store, dealing with products, and building marketing strategies. User experience has to be customer-focused and user-friendly so you can customize the products and design of the store the way you want it.

Shopify Plus in terms of customization is usability is great. You can upload and list items without guidance. Adding and organizing products is super easy. You can add images, product descriptions, product cost, and more.

If you think you need extra assistance, there are tutorial videos on the official Shopify website and you can use them to complete the process of adding a product, from start to finish.

BigCommerce is intuitive, however, it takes more time to get to know the features and the options available. The platform provides you with all the features and options to customize, add and manage products.

For someone who is just starting, BigCommerce is a little bit complicated compared to Shopify. The reason is that BigCommerce offers a lot of features that help you personalize your store. Still, novice users have troubles understanding their applications.

Both platforms offer excellent support. The platform has 24/7 capabilities via chat, email or phone. They have a team of experts to help you with questions, solve a problem, and guide you every step of the way.

Shopify has a much larger team available (there are over 780 qualified experts you can count on). Hiring experts don’t require any extra fees.

In this category, Shopify is the ultimate winner.

Summary

Both, Shopify and BigCommerce n have their own unique aspects and features which can be evaluated for your individual needs and requirements. If you are new to ecommerce and like things to be simple, elegant, and not have too much customization, Shopify is the perfect option. BigCommerce is suited to more advanced users and those who are ready to invest more money and time into customization. The best approach at this point is to try the risk-free trial (14-day free trial) offered by both Shopify Plus and BigCommerce Enterprise and work through your list of must-have features before making a final decision.

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